Culture Hack Labs x Partners For a New Economy
New Economies Narrative Lab
Oct 24, 2023 – Jan 16, 2024 | Six 90-minute online sessions
5:00-6:30pm GMT // 9:00-10:30am PST
Are you interested in the power of narratives? Do you see the deep patterns and logic within the dominant culture? Do you actively look for ways to disrupt mainstream narratives and help create better stories? Do you believe that shifting the underlying mythology is a critical part of systemic change?
Culture Hack Labs in collaboration with P4NE are offering a new narrative lab for changemakers interested in learning CHL’s methodology and tools for narrative-led systems change. This methodology starts from two core insights: Power rests on the ability to harness and control language; and humans make sense of their world through stories.
Culture Hack Labs combines big data analytics with cognitive linguistics, memetics, anthropology, and social psychology to make sense of and then intentionally engage in the narratives that support the global transition to a post-capitalist world.
Over three months, we will share the five-phase methodology, review case studies and create practice spaces with a series of open-source and remixable tools and methods. This lab is held online via Zoom. We encourage participants to attend all sessions live, as each session builds on the foundations of the last. However, life happens, and if you have a conflict with one or two of the live classes, we can provide you with the replay.
Lab participants will have the opportunity to join the Culture Hack Rhizome Network, an online growing community for narrative practitioners.
Narrative Lab Schedule:
| Date / Time | Session | Description |
| Oct 24 @ 5-6:30 GMT | Introduction & Narratives Evolution and Systems Collapse | In this module, you will explore how culture, as a normative system, contributes to global issues like resource exploitation and inequality. Learn to identify narratives, their forms, and spaces. You’ll understand four principles of narrative forms, uncovering their visible, hidden layers, the interaction between these layers and their interplay with other narratives. You’ll learn about Cultural Evolution through the lens of cooperative human behaviour. |
| Nov 14 @ 5-6:30 GMT | Point of View | Learn to craft a Point of View Statement in this module, a crucial step that outlines your narrative intervention’s context, goals, and guides your journey through key questions about identity, motivation, desired outcomes and methods of change. |
| Nov 28 @ 5-6:30 GMT | Listening Model | In this module, learn to listen to the narrative space using a Listening Model. Understand big and small listening techniques, collect relevant data, and identify key narrative communities. This process is guided by your Point of View Statement and tailored to your specific objectives. |
| Dec 5 @ 5-6:30 GMT | Mapping Communities | Using insights from your data, identify and describe narrative communities – groups persistently discussing a specific topic. In the next phase, you’ll map these communities and their belief systems to guide your narrative intervention strategy. |
| Dec 12 @5-6:30 GMT | Reframing | After you have mapped the communities in the narrative space, you have narrative objectives that you can apply to a reframing exercise. Narrative reframing is the process of transforming frames in the narrative communities you identified to support your narrative objectives. |
| Jan 16
@5-6:30 GMT |
Hacking and Closing | In this module, you’ll learn to execute a culture hack using your narrative strategy and point of view. We’ll define the message, meme, tone, media format, and optimal moment for your hack. Reflect on your work’s personal, community, and planetary implications. Prepare to learn from trials and errors and to create narratives serving life. |
This offering free to participants, funded by P4NE. To apply, please complete this short form by September 27th, 2024. If we have more interest than places available (up to 30), priority will be given to P4NE grantees, and one representative per organisation. Culture Hack will let each applicant know if you’re accepted into the Lab by the 4th October, and send a Zoom link to confirm registration.
If you have any questions, please contact yael@culturehack.io.